Outdoor advertising

Outdoor or out of home advertising is focused on marketing to consumers when they are outside of home. Billboard advertising is the most common form, with a rising frequency of digital billboards. Billboard advertisements need to catch our attention and must be readable in very short time since most people drive past them. They usually include large-print words and images in brilliant colors.

They are usually used to reach large audiences and are most effective when located close to the business advertised. The very first billboards appeared in the 1830’s in the USA. 

Let's give a simple and clear example to illustrate what was mentioned above. You can see in the image below how well the basic features of outdoor advertising are exemplified:

In the right billboard Connswater shopping center is advertised as the heart of East Belfast. The billboard is located on a major road called Albertbridge Road which leads to and fro East Belfast, clearly targeted to people who live and work there and commute daily. Short, clear and with crisp letters it catches the attention of the drivers and the pedestrians. Moreover it is less than 1 mile from the shopping centre. On the left side we see a larger billboard, tis time from Ulster Bank whose branch is also located very close, at Connswater.

Would you have any examples of eye-catching billboard advertising to share with us?